Because smokers don’t WANT to quit.
Campaigns by HPB etc only focus on the mechanics of quitting.
iPhone apps, getting nerdy doctors to explain the cons of smoking, giving out pamphlets etc.
Smokers smoke because they think they look cool smoking.
Nerdy geeks explaining why smoking is bad only leaves smokers chiding “look at that nerdy virgin, what does he know about life?”
The way to get people to quit smoking is to convince them that NOT smoking can be cool, and save them a ton of cash as well.
All campaigns should focus on that.
When there is the will and determination to quit, the mechanics of quitting are drop-dead easy.
Peace out.